Amalu Maria Innocent
Marketing and Management Communication
Hello!
I am Amalu Maria Innocent, a typical millennial who is ever so curious, who multi-tasks and tries to be part of the change for the greater good. Above all, I am also that millennial who loves their job and takes pride at being good at it.
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To me working in the communication means exchanging ideas, learning from people and experiences and creating.
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Here is a sample of what I have done.
Public Relations Project
Globcom- Global PR Project
Deputy Global Team Leader
Globcom is a collaborative annual PR project that involves students pursuing their degrees in Communication, Marketing and Public Relation from 15 universities around the world to collaborate with their global team to create a PR solution for a client. The participating colleges include Zayed University-UAE, Emerson- USA, Leeds - UK, Curtin- Australia and Singapore, Commits-India, Chulalongkong- Thailand, etc
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The client for Globcom 2018 was INEOS - a petrochemical company based in Germany.
The duties as a Global Deputy Team Lead included:
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Overall management of the global team and immediate point of contact
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Strategise plans of action, create internal teams and assign tasks
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Enable clear communication and set collaboration platforms for meetings and to brainstorm problem-solving strategies
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Evaluate the team progress and Review the work to ensure high quality
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Report the team’s progress to the global mentor
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Represent the team at the symposium in Bangkok
Globcom Team
Social Media Projects
Pecos Marketing Project
Team Leader
The project required content and marketing solutions for Pecos pubs, Bengaluru. It involved building and working with various teams and conducting market research to create strategies for the campaign. The requirement included social media post campaigns and two video ads.
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Overall project management and coordination with the business unit
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Identify the business problem through market research
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Create and schedule action plan and deadline to ensure productivity
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Create content for social media and various channels of communication
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Brief the team on client requirement and oversee the brainstorming, video production and content creation
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Identify and coordinate with the client’s business units and resources for content creation
The team won the best video editing, social media ad series and 20-sec video ad titles.
Adverb Inc. - Internship
Social Media Specialist
The internship at Adverb Inc., a start-up in Bangalore, involved ideation, content creation, research, strategy creation, and online reputation management for major clients in the gaming, electronics, educational and hotel industry.
The duties included:
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Creative ideation for social media post for various brand accounts
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Attend client meetings and understand client requirements
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Identify (event) opportunities to create social media posts/activities
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Post social media content and handle the online reputation on Facebook and Twitter
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Coordinate and work with cross-functional teams to fulfil requirements
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Competitor analysis and research on various brands and their social media accounts to gather customer behaviour and brand insights
The Fisherman Restaurant
Icon Design
Integrated Marketing Communication
As part of a course conducted by Mrs. Malavika Harita, former CEO of Saatchi & Saatchi Focus and president of Ad club of Bangalore, an Integrated Marketing Campaign competition was organized where 360° communication solution was to be created for an imaginary product.
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The product given to our team was Anxit- a device when worn reduces stress by means of hologram projections, voice assistance and emergency medical assistance.
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As the leader of the team I am proud about the hard work we put in to create an outstanding plan for ot product and thereby winning the Runner up position.
Team- Anxit
Content and Copies
I have always had a keen interest in writing and producing literary works. Being able to convert this affinity towards creativity into a career has been nothing but bliss.
Ogilvy - Internship
Ayruz Datamarketing-Freelance
Copywriter
Content Writer
The internship involved creating ad copies for major brands.
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Worked alongside Client Servicing team and Senior Copywriter
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Participated in the brainstorming sessions with the team
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Coordinated with the creative team to develop creative copies for brands
Create content for blogs for a prominent automobile brand
