Integrated Marketing Pitch
Click to view more
The imaginary product that was given to us was Anxit- an anxiety-relieving band that when put on the wrist soothes and calms down the person when going through minor anxiety. The product is targeted at individuals with minor anxiety in the higher income strata.
The communication campaign is majorly focused on a PR awareness campaign on anxiety and social media advertisement with a little focus on traditional advertising for the product.
​
The project required a high level of research and strategising to identify the core value of the product that potential customers could most identify with. Understanding that it is the presence of a loved one that helps soothe a person going through anxiety, we came up with our tag: "Anxit ko sath rakho, apno ke pass rahe"
i.e. Keep Anxit close to you and stay close to your loved ones (unfortunately, the essence of the message is lost in translation).
​