Ami

Ineos required a PR campaign on the light of the growing uprise against the company's policy towards oil extraction. Hence the issue that the company was facing was public perception and of a very crucial nature. 

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Understanding that changing perception is a long process and cannot be attained overnight, we scheduled a Phase-wise strategy for INEOS over the time period of a year. The plan was to start with letting the public know about INEOS's attempts on social responsibility and ending with helping the public understand the process of Shacking better.

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As the Deputy Global Leader of my team, it was also my duty to schedule and fix virtual meeting for every team member across a time zone, help to coordinate with the team and create an action plan and communicate with the global mentor and the client representative.